Neilson Communications worked with the Ubisoft marketing team on a multi-store 'Far Cry 5' release.

We produced a collection of displays for four retail chains: EB Games, JB Hi-Fi, Big W and Target.

Combined, the displays were installed in over 960 stores nationally.

Each retail chain display was designed specifically to suit the display position and store size requirements.

In particular, the Big W "End-Cap" design was unique, with Neilson Design engineering the FSDU to suit the existing End-Cap shelving. 

All production was coordinated and completed to meet each install date over the launch period.

The displays, posters, header cards and 3-D backing cards maximised the respective store space and positions.