Boosting Engagement: Top Point-of-Sale (POS) Products for Gaming Companies

Point-of-sale (POS) displays are critical tools for helping to attract attention, showcase products, and enhance the overall customer experience. In retail stores and at exhibitions, displays can effectively drive engagement and sales. Whether you’re promoting a new release or building brand loyalty, the right POS solutions can help your marketing level up.

POS solutions tailored specifically for gaming companies include:

1. Gaming Display Stands
Custom display stands are a staple for showcasing games, consoles, and accessories. Designed with vibrant graphics and branding, these stands can highlight key features of a product or emphasise limited-time offers. For gaming companies, themed designs featuring game characters or dynamic visuals can amplify appeal.
Best suited for:
• Retail environments promoting new releases or bundles.
• Creating eye-catching setups in gaming sections.

2. Interactive Display Units
Interactive Display Units offer hands-on experiences. These setups let customers try out new or coming soon games or explore enhanced Console and Accessory details, creating memorable interactions.
Best suited for:
• Showcasing new hardware or games.
• Offering immersive experiences at gaming expos.

3. Branded Countertop Displays
Compact and strategically placed, countertop displays are excellent for showcasing smaller gaming items like gift cards, controllers, or collectibles. Adding QR codes that link to additional product details or promotions can further engage customers.
Best suited for:
• Promoting in-game currency or gift cards at checkout counters.
• Highlighting exclusive collectibles or preorder bonuses.

4. Life-Sized Cutouts and Standees
These create a visual impact while reinforcing branding. Characters from popular games or oversized replicas of consoles can double as marketing props and photo opportunities, encouraging customers to share their experience on social media.
Best suited for:
• Retail areas featuring themed promotions.
• Gaming events for immersive branding.

5. Game-Themed Shelving Units
Custom shelving with unique designs, such as neon lighting or game-specific imagery, can turn regular shelving into a thematic focal point. These units can be used to create a “zone” for a particular franchise or gaming accessory line.
Best suited for:
• Highlighting exclusive or Limited Edition merchandise.
• Long-term installations in gaming retail sections.

6. POS-integrated Loyalty and Rewards Displays
Incorporating digital or physical displays tied to loyalty programs can incentivise repeat purchases. Displays showcasing rewards, upcoming deals, or exclusive perks can drive sign-ups and engagement.
Best suited for:
• Retail outlets aiming to boost customer retention.
• Encouraging pre-orders or in-store purchases.

7. Themed Packaging and Takeaway Items
POS packaging, such as branded bags, posters, or stickers, enhances the post-purchase experience. Including collectible packaging or adding elements like hidden codes for in-game bonuses can further entice gamers.
Best suited for:
• Celebrating special editions or franchise anniversaries.
• Offering exclusive swag at events.

8. Digital POS Solutions for Online Gaming Purchases
For gaming companies with a strong digital presence, integrating online POS solutions like QR codes on physical displays or mobile app promotions can bridge the gap between in-store and digital purchases.
Best suited for:
• Encouraging players to download companion apps.
• Promoting cross-platform play or additional content.

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The Role of Merchandising in Strengthening Brand Identity

Merchandising plays a crucial role in extending a brand beyond the product itself, offering tangible ways for customers to engage with and experience a brand. Through carefully designed packaging, promotional products, event material, and in-store displays, merchandising can create a unified and recognisable brand experience. 

By using consistent colours, logos, fonts, and other design elements across products and displays, a strong visual brand can be immediately recognisable. 

Merchandising isn’t just about selling products, it’s about creating an emotional connection with customers. Limited Edition items, exclusive merchandise, or interactive displays can make customers feel connected to a brand. 

Specialty packaging or branded merchandise can also create a sense of belonging among customers. This connection can drive brand loyalty, as customers who feel emotionally invested in a brand are more likely to become repeat buyers. When customers use branded items, they become walking advertisements, turning ordinary objects into tools of brand advocacy. Frequent exposure to branded merchandise can help improve recall and recognition, especially when those items are tied to specific campaigns or seasonal releases. By offering products that customers can associate with special moments or events, such as exclusive holiday packaging or co-branded items, businesses can increase their brand’s visibility.

Interactive merchandising displays, such as in-store technology, virtual experiences, or product customisation stations, further extend a brand’s identity by offering consumers an immersive experience. These interactive elements allow customers to engage directly with the brand and its products, helping to create a deeper connection with the brand. Merchandising displays can serve as effective communication tools without requiring direct interaction. Thoughtfully placed signage, product descriptions, or promotional messages in retail environments help reinforce a strong brand.

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Using Chrome SAV for a Metallic Effect

To achieve a spot metallic appearance on this Display Header Card the screenboard base stock was first mounted with Chrome SAV then printed with a spot white ink layer to blockout the Chrome in some areas followed by the CMYK artwork. The print process was completed in one pass meaning there was no risk of registration issues between the white and CMYK print process. The ink took on the gloss properties of the Chrome SAV which made the final artwork vibrant and glossy with the spot metallic effect coming through as an eye-catching highlight.

For an obligation free quote please contact us today!

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Yearly Calendar Sets

Calendars are a popular end of year item and a great way to promote a product or brand for an entire year in fun and creative ways. The My Nintendo Rewards Calendar Sets have been a popular inclusion in Nintendo’s exclusive rewards range. The set features a custom cardboard pouch with 12 Month Cards, 1 Year Calendar Card and a display stand.

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Pantone Color of the Year 2024

PANTONE 13-1023 Peach Fuzz in Packaging and Multimedia Design

A vintage-inspired peach tone with a modern feel, PANTONE 13-1023 Peach Fuzz brings the past into the present. This shade blends old and new, allowing it to exist in both physical and digital spaces. PANTONE 13-1023 Peach Fuzz appears soft and touchable, inviting interaction across products like food, cosmetics, accessories, and more. Evoking sweet, delicate flavors and fragrances, PANTONE 13-1023 Peach Fuzz tantalizes the senses with its light, fruity essence. Though rooted in the past, PANTONE 13-1023 Peach Fuzz has been reimagined for contemporary times, seamlessly bridging vintage inspiration with a modern ambiance.

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JB Hi-Fi What's Hot End Display

Super Mario Bros Wonder

It was exciting to work with the team at Nintendo on their Super Mario Bros Wonder JB Hi-Fi display production. 

There were many elements on the design which all came together to make the JB What’s Hot End Cap display amazing.
Included in the full display were ceiling hung posters, product display boxes and layered artwork panels with LED strip lighting, five different sound clips which alternated and played when motion activated, and spot reflective artwork on the logos. 
The display made great use of the standard space on the shelving and achieved an attention grabbing store presence.

For an obligation free quote please contact us today!

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Greg Chappell x Neilson Communications

Neilson Communications partnered with Greg Chappell (AO, MBE, PhD), one of Australia’s most celebrated and enduring cricketing legends, to create a website that promotes Greg’s corporate public speaking pursuits.

Greg focuses on leadership, management, team work and what it takes to win. Greg’s presentations are set against the colourful back-drop of the Bradman era and the emerging Kerry Packer World Series.

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Media Backdrops

Since the global pandemic there has been an increased need for Branded Media Backdrops. They are popular for connecting and networking online for conferences, consultations and day to day Zoom/Teams meetings. They are a great way to visually enhance your space and to create a strong brand identity.

Neilson Communications can offer competitively priced Media Backdrop solutions.

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Social Distancing

Promote Safety

Lockdown laws and restrictions
are beginning to ease. Are you ready?

Neilson Communications can assist you with preparing your store or business with a focus on safety for staff and customers.

You can effectively promote your brand whilst ensuring all social distancing measures and hand hygiene practices are observed.

Neilson Communications offers graphic design, production and delivery services for a range of safety focused products including:

• Social Distancing Floor Decals

• A-Frame Signage

• Sneeze Guards for Service Counters

• Hand Sanitising Standees and Booths

• Tents and Pick-up Areas

For an obligation free quote please contact us today!

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Free Standing displays

Have you noticed those cardboard displays as you walk into a store? Of course you have.

Instinctively customers know that anything in a cardboard display warrants their attention. Time and money has been invested, and so the customer is immediately drawn to the shape and design of the display and they can't help but look at the images, the colours - and of course - the products .

And that is why we build displays.

Neilson Communications are experts in Free Standing Display Units (FSDU's). Designing many from the ground up – we achieve high visual Impact with displays custom designed for the retail location and floor space you have allocated.

FSDU's have many benefits.

• High Visual Impact designed to draw attention and awareness to your product.

• Guaranteed Monopoly of the POS Marketing Area – no sharing with competitors.

• Enables you to negotiate the best location within the retail outlet.

• Provides the retailer with extra shelving, an extremely valuable commodity.

As a result, FSDU's have been adopted by many retail outlets as an effective yet temporary solution to help their vendors drive sales when they have specific campaigns underway.

More examples of displays we have produced can be seen under the ‘Work’ menu.

If you have a campaign coming up and would like some ideas., please give us a call at Neilson Communications

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Marrs Green – The World’s Favourite Colour

In a press release from G. F. Smith we discover the World’s favourite colour. Marrs Green, named after Annie Marrs.

G.F. Smith ran an online survey that spanned over 100 countries worldwide.

People were asked to vote for most loved colour. With the global reach of the Internet, surveys were taken by varied cultures and continents, national borders and language barriers no longer defined the limitations of a survey, age brackets and social categories also contribute to the success of this survey. The project was one of the most ambitious and wide ranging investigations into colour preference ever conducted.

So what is your favourite colour?

Any child can answer this question in a heart beat. Adults tend to ponder the question for a little longer. Is this due to the impact of  society and advertising? Or the loss of innocence that comes with age?

Some of us never think much upon the question of our favourite colour with fashion and decorating industries making many of the decisions for us. However your favourite colour is always in the background guiding your choices without even being noticed.

Colour is very powerful indeed. It can influence our moods, decisions and the way in which we react to the world around us. Psychologists love to use colour as a tool to understanding the human race.

Colorplan – who have adopted the Marrs Green and added this magnificent colour to their paper range (now available for selection for your next print) talk about the changes in colour of paper throughout the last 80 years.

These colours capture the spirit of the age. With ‘Smoke’, ‘China White’ and ‘Bagdad Brown’ of the inter war years to bold and bright pops of ‘Vermillion’ and 'Mandarin’ as TV sets exploded into colour in the 1960’s, followed by the muted tones of ‘Mist’ and ‘Stone’ as the 1970’s backlash against 1960’s psychedelia placed more emphasis on the natural environment. (G.F. Smith 2017)

We are now in a different time again with the introduction of the Internet and global reach being able to obtain more accurate World Wide Polls. So what is the colour for the Digital age? The survey reveals Marrs Green. Selected from the selection closest to the average of the Overall favourite.

This, the 51st colour now added to the Colorplan range of papers, is available to all designers, brands and individuals.

Reference: PR - G F Smith Paper City and Worlds Favourite Colour.

Ask Neilson Design about using Marrs Green or your companies corporate colour, or about creating your own unique coloured stock.

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Shape is no object

Want something that stands out?

We can help you with ideas…….

All angles should be considered. This is our motto and one that has led to some out of the box thinking and some amazingly unique ideas. The best way to draw attention to your Branding is by having something no one else has.

3D items draw attention and curiosity and once received tend not to be thrown out as quickly. Especially if it requires effort on the clients part to assemble the item.

Once assembled these items tend to stay on people’s desk or shelves for a longer point of time making their advertising value one of longevity. Lets take this example – someone sends you an item to your work place and you are so excited you assemble it immediately. You are so proud of your acomplishments you show it to all your friends. They all now want one too so this item becomes am item of high value. Every time you sit at your desk you would glance at the 3D item thinking about the satisfaction of building it. Subconsciously the brand becomes more and more familiar. The brand is now always at the forefront of your mind.

With years of experience in the setting up of Die’s in many varied shapes and sizes Neilson Design can create something that does this for you. Reflect the look and feel of your company. Choose your colour to suit your branding. Choose a shape that reflects the flow of your business. Leave the rest to us.

Neilson Design will create something original for you.

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The Value of Personalisation

With an ever expanding market competition is growing rapidly day to day. Now more than ever it’s important to find that unique way to stand out from your competitors and retain your clientele base.

One of these unique ways is personalisation.

Personalisation has made a large impact in the way marketers are approaching their relationship with their customers and the manner in which they are applying this is extremely varied. With the aim being to keep customers coming back again and again Brand Loyalty is top of many businesses lists. We can see the impact of treating our customers as a member of our family. They feel special and therefore do not want to wander or see if the grass is greener on the other side of the fence.  

As mentioned before there are many ways to personalise your marketing. One idea we came up with at Neilson Design was a jigsaw. Put the pieces together to reveal a web address. A unique way to send a message to top level clientele.
Imagine receiving an unexpected package in the mail from your favourite retail store. I know this would make me feel special.

We have many ideas just like this bursting out the windows ready to share with you. Contact us today for a tailor made idea designed just for you.

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Farcry - Nationwide, Multi-store Release

Neilson Communications worked with the Ubisoft marketing team on a multi-store 'Far Cry 5' release.

We produced a collection of displays for four retail chains: EB Games, JB Hi-Fi, Big W and Target.

Combined, the displays were installed in over 960 stores nationally.

Each retail chain display was designed specifically to suit the display position and store size requirements.

In particular, the Big W "End-Cap" design was unique, with Neilson Design engineering the FSDU to suit the existing End-Cap shelving. 

All production was coordinated and completed to meet each install date over the launch period.

The displays, posters, header cards and 3-D backing cards maximised the respective store space and positions.

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News from the Source - 3D Optix

The latest advancement in 3D technology has landed down under and your Allkotes team is super excited for you to cast your eyes over Allkotes 3D Optix. Our latest innovation in 3D capabilities only compliments our previous and still available 3D technology. 3D Optix visually stunning patented lens technology is here to deliver with a real punch!! 3D Optix is the first of its kind to be on offer to the Australian market, so the time is now for exploring new market opportunities.

The idea of 3D Optix is to engage your creative skills by combining a shape or pattern into the background of your design coupled with the power of print onto a paper substrate using conventional printing methods. Get set to be amazed as our 3D Optix creates a real eye-catching illusion. Trust us when we tell you, that you would not have seen anything like this before on an offset printed sheet!!!

It doesn’t stop there, 3D Optix has the unique ability to shift colour or flip from colour to colour in selected areas. Watch as your printed colour changes from blue to red or black to white. It’s as easy as changing your viewing angle or flipping your printed piece to see 3D Optix transform right before your eyes.

Our very own 3D creative is standing by to help you with the artwork preparation, so don’t panic your Allkotes team has you covered. As an added service, and for a small cost, we can provide a GIF of your design with 3D Optix. This clever visual animation allows you to see and appreciate how your finished product will be seen.

3D Optix is a no brainer when it comes your next poster, POS piece, Header Card, DLX promo card, etc... We have also seen some amazing results with wine labels and FMCG brands using this technology.

Article Source: http://www.allkotes.com.au/product.php?id=41

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What's New in Paper

In 2017 two of Australia's biggest paper suppliers BJ Ball and KW Doggett merged, rebranding as Ball & Doggett. This has seen some changes to the industry with the phasing out of some stocks and the replacement of these with new stocks. We are keeping up to date with changes in the paper market and can help you with all your paper stock choices.

 Along with Spicers, Direct Paper, Stockman Paper, Paper Solutions and many more there are a wide range of paper stocks and surfaces for you to consider using. During the transition we are here to help you make the best selection for the best results for your individual projects.

Choice of stock can make a big impact on how your marketing materials are received in the retail environment. You can use your stock choice to communicate specific messages along with other specialty finishes and creative application.