Point-of-sale (POS) displays are critical tools for helping to attract attention, showcase products, and enhance the overall customer experience. In retail stores and at exhibitions, displays can effectively drive engagement and sales. Whether you’re promoting a new release or building brand loyalty, the right POS solutions can help your marketing level up.
POS solutions tailored specifically for gaming companies include:
1. Gaming Display Stands
Custom display stands are a staple for showcasing games, consoles, and accessories. Designed with vibrant graphics and branding, these stands can highlight key features of a product or emphasise limited-time offers. For gaming companies, themed designs featuring game characters or dynamic visuals can amplify appeal.
Best suited for:
• Retail environments promoting new releases or bundles.
• Creating eye-catching setups in gaming sections.
2. Interactive Display Units
Interactive Display Units offer hands-on experiences. These setups let customers try out new or coming soon games or explore enhanced Console and Accessory details, creating memorable interactions.
Best suited for:
• Showcasing new hardware or games.
• Offering immersive experiences at gaming expos.
3. Branded Countertop Displays
Compact and strategically placed, countertop displays are excellent for showcasing smaller gaming items like gift cards, controllers, or collectibles. Adding QR codes that link to additional product details or promotions can further engage customers.
Best suited for:
• Promoting in-game currency or gift cards at checkout counters.
• Highlighting exclusive collectibles or preorder bonuses.
4. Life-Sized Cutouts and Standees
These create a visual impact while reinforcing branding. Characters from popular games or oversized replicas of consoles can double as marketing props and photo opportunities, encouraging customers to share their experience on social media.
Best suited for:
• Retail areas featuring themed promotions.
• Gaming events for immersive branding.
5. Game-Themed Shelving Units
Custom shelving with unique designs, such as neon lighting or game-specific imagery, can turn regular shelving into a thematic focal point. These units can be used to create a “zone” for a particular franchise or gaming accessory line.
Best suited for:
• Highlighting exclusive or Limited Edition merchandise.
• Long-term installations in gaming retail sections.
6. POS-integrated Loyalty and Rewards Displays
Incorporating digital or physical displays tied to loyalty programs can incentivise repeat purchases. Displays showcasing rewards, upcoming deals, or exclusive perks can drive sign-ups and engagement.
Best suited for:
• Retail outlets aiming to boost customer retention.
• Encouraging pre-orders or in-store purchases.
7. Themed Packaging and Takeaway Items
POS packaging, such as branded bags, posters, or stickers, enhances the post-purchase experience. Including collectible packaging or adding elements like hidden codes for in-game bonuses can further entice gamers.
Best suited for:
• Celebrating special editions or franchise anniversaries.
• Offering exclusive swag at events.
8. Digital POS Solutions for Online Gaming Purchases
For gaming companies with a strong digital presence, integrating online POS solutions like QR codes on physical displays or mobile app promotions can bridge the gap between in-store and digital purchases.
Best suited for:
• Encouraging players to download companion apps.
• Promoting cross-platform play or additional content.
